The Christian Institute, a bunch I personally admire greatly, has picked up an item which is stocked and promoted by the online retailer Ocado.
Seems as if the Ocado people have seen fit to stock a particular brand of beef jerky which goes by the name ‘C****t on a Bike’. Whilst not responding to the Christian Institutes query, which asked for their response to a CI supporter, who was deeply hurt and offended by this casual blasphemy in the marketing of a product, another supporter received a reply from Ocado stating :- “As an online retailer, we stock products from a variety of brands, and we will continue to sell these products for those who wish to purchase them.”
The suppliers’ own website features other offensively-titled products – using both sexual and religiously abusive language.
No other major supermarket stocks the product.
Ciarán Kelly, Deputy Director at the Institute, said it was disappointing that Ocado was giving the product such a platform. “Ocado says it has over half a million active customers, and I’m sure many of them would see this product as pretty despicable.
“Jesus Christ is the very heart of the Christian faith – He is the Son of God and the only perfect human being to have ever lived.
“Using his name in such a blasphemous, throw-away fashion is hurtful and saddening.
“We invite Ocado to think again about lending their brand to something so gratuitously offensive.”
Whilst myself, as an unbeliever, am unworried by these statements and brand names; I wonder what would have been Ocado’s attitude and reply if the Supplier’s site advertised similar products; but instead of Christian symbols, which somewhere around ¾ Billion followers revere: we would be seeing something along the lines of :-
‘Chew On Mohammed’s Jerky, for that extra bitter taste so loved by all of Islam’;
‘Get your big sixteen rasher pack of ‘Aqib’s certified cured bacon’, with the smoky flavour so beloved of the Shias’ ?